How can finding expiring domain names lead to a profitable business? As thousands of users are setting up shop on the internet every day, good keyword domain names are getting scarce. The importance of a catchy domain name should not be underestimated in today's online world of advertising. Businesses end up forking over thousands of dollars to buy already owned domain names that meet their market needs. In order to go about finding soon to expire domain names, you should know more about the overall process of how a domain name actually expires.
A domain name doesn't really expire on the expiration date. There are stages it goes through before becoming available to the public again.
First stage: This is a 40 day grace period, and during these 40 days the owner can still renew the domain at the normal renewal cost.
Second stage: Next is the redemption period, and again the owner can still renew the domain (while paying an additional fee).
Third stage: Now enters the 5 day deletion period, where on the last day the domain name will become available for all.
The overall process is about 2.5 months. Finding and capitalizing on expired domain names isn't exactly rocket science, but there is a learning curve to it and the right knowledge can help you be successful.
Let's say you've come up with a brilliant product, and want to set up a website to sell it. Unfortunately the best keyword domain names for your product are already taken. This happens more often than not, which is why it's important to understand how domain names expire. Once you understand what you're dealing with, you'll be better prepared to capture that all important domain name for your product or business.
While monitoring the three stages of domain name expiration, you should be considering how much you'd be willing to spend to claim it. Sometimes the competition outweighs your ability to pay top dollar, but other times you can find some great gems. Remember, you have to measure the cost of the domain name against the forecasted loss of sales you can endure when people aren't finding your website properly. It's difficult to put a price on branding, but that's exactly what you're trying to do by capturing a strong domain name.
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