When the time is right to set up your own business one of the first thoughts likely to go through your mind is to buy a domain name and get your website established on the internet. However much you may enjoying daydreaming about possible names for your website and checking their availability, its worth knowing that there is another interesting option open to you and this is to simply buy an existing domain name.
It is only natural that you will want to design a website to accurately reflect your business and to show potential customers exactly what you have on offer. On this basis you will probably not be interested in the thought of buying an existing site. However, there are distinct advantages to buying an existing domain name which may well be available to you at a price which is little more than the amount you will pay for a completely fresh name.
One of the main advantages is that there will already be traffic flowing to this website. The actual amount of traffic being directed is likely to vary depending on how much effort the previous owner has put into promoting the website, but it is worth bearing in mind that a little traffic is better than none, which would certainly be the case in the zero number of visitors delivered to a newly named website.
From a search engine optimization point of view you are likely to find that the previous owner has spent at least a little time optimizing their domain name portfolio. Some business owners put in a great amount effort to target key words and make sure their domain name gets listed. If this work has already been carried out previously you will be able to capitalize on this and spend more time doing what you need to do by way of personalizing and enhancing your website.
You will find that the era of short and catchy keyword rich domain names is well and truly over and although it is not totally impossible to find an unregistered domain name of this nature, it will prove to be a difficult task. However, many of the people who previously registered these domain names years ago, did this purely on an investment basis and you will discover, therefore, that many of them are now willing to sell.
Selecting the best domain name for your internet based business usually proves to be an interesting yet challenging experience, but if you take a little time to research the existing domain names available to buy, you may well find a great bargain and get your business off to a flying start.
When the time is right to set up your own business one of the first thoughts likely to go through your mind is to buy a domain name and get your website established on the internet. However much you may enjoying daydreaming about possible names for your website and checking their availability, its worth knowing that there is another interesting option open to you and this is to simply buy an existing domain name.
It is only natural that you will want to design a website to accurately reflect your business and to show potential customers exactly what you have on offer. On this basis you will probably not be interested in the thought of buying an existing site. However, there are distinct advantages to buying an existing domain name which may well be available to you at a price which is little more than the amount you will pay for a completely fresh name.
One of the main advantages is that there will already be traffic flowing to this website. The actual amount of traffic being directed is likely to vary depending on how much effort the previous owner has put into promoting the website, but it is worth bearing in mind that a little traffic is better than none, which would certainly be the case in the zero number of visitors delivered to a newly named website.
From a search engine optimization point of view you are likely to find that the previous owner has spent at least a little time optimizing their domain name portfolio. Some business owners put in a great amount effort to target key words and make sure their domain name gets listed. If this work has already been carried out previously you will be able to capitalize on this and spend more time doing what you need to do by way of personalizing and enhancing your website.
You will find that the era of short and catchy keyword rich domain names is well and truly over and although it is not totally impossible to find an unregistered domain name of this nature, it will prove to be a difficult task. However, many of the people who previously registered these domain names years ago, did this purely on an investment basis and you will discover, therefore, that many of them are now willing to sell.
Selecting the best domain name for your internet based business usually proves to be an interesting yet challenging experience, but if you take a little time to research the existing domain names available to buy, you may well find a great bargain and get your business off to a flying start.
| Judith Hoelscher is an internet marketer and author of several internet marketing related articles and reviews. You can find more informative articles and resources at: http://www.the-internet-marketing-tips.com |
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