One of the most important things you can do to get traffic to your web site for your home based business opportunity is also the very "first" thing you should do when you are starting your business opportunity...picking the right domain name.
This alone causes most people to fail, especially if they are using SEO (search engine optimization) to drive traffic to their site.
Here are some things you need to think about.
The first thing to take into account is your brandability. You want a name that is easy to remember and even easier to build links to. Many people today are using hyphens to create their domain names simply because it is difficult to get the names they would prefer.
No good! It is bad for SEO and people usually do not take these names as seriously as they would without the hyphens. A brand name also adds a distinction to your web site. Google does not like hyphens!
Selecting the correct domain name should also include your keywords or keyword phrases. Always try to get at least two to three keywords contained within it as this helps greatly with SEO. Also if you end up reselling your name, you should always try to get a .com address. People put more importance with it but if you do have a .org or .net or whatever and you have it listed at the top of the search engines, this will not matter.
Your domain name should have the keywords within it that you will be pursuing as part of your SEO campaign. In fact, the keywords and keyword phrases contained in your domain name will also be the main words on the front page of your web site as well as your links to other pages and anything that points to your site. This includes press releases and articles.
Again, this is the very first step and very first thing you should do when you get started with your home based business.
Starting your SEO campaign correctly by selecting the right domain automatically gives you the direction needed to succeed!
Jim Eberle is an independant marketer who does affiliate marketing as well as using the Veretekk marketing system to generate leads for his own personal business opportunities. He is also affiliated with http://www.workfromhome.businessopportunitycoop.com in which he works with and for a team of like minded individuals to combine their efforts to obtain high positions in the search engines using SEO for high level keyword phrases to promote the business. http://www.homebasedbusiness.businessopportunitycoop.com |
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