Registering a domain name is a simple task however there are a few items to look for in a domain name.
You have your business idea and you need to select a domain name. Your domain name is the "logo", the "advertisement" and more of your company. Just because your business is an internet business and not a "brick-and-mortar" it does not mean you can select any name as your domain name and people will come.
When selecting a domain name you can go to any domain name registrar online and search for domain names in your niche business idea. How do you do this?
Go to your favorite search engine and type in domain names. It should return a decent list of domain registration companies. Pick one and start your search. You do not have to purchase your domain name from the one you selected. You can do a search for cheap domain names and work with the list these search returns.
Domain name registration ranges from a couple of dollars to double-digit teens depending on whom you register with. Prior to registering your domain name I would read the features of this company. Some may have stipulations that you cannot transfer a domain name from their servers for 60 to 90 days. This is not good if you are not hosting your account with them. Make sure to read the terms.
How do I select a domain name that represents my business professionally? Good question. When selecting your domain name you want to use your keyword(s) or keyword phrase that you are using for your business idea.
I have written articles on how to accomplish this task. If you are unsure, read search for the articles or search on the internet to find the information.
If you have done the research let us say for example on the business idea of providing an informational product on "how to" create a needlepoint kit for those who needlepoint, then do a search for a domain name that is relevant to this business idea.
You want to use the word of your business idea and the keyword or keyword phrase that you used to research you business idea. If you used "needlepoint kit" then try a domain name search for needlepointkit.com. If that domain name is taken, try to add a word at the beginning or end of the word for example, createneedlepointkit.com. or needlepointkitguide.com.
Both possible domain names have your keyword or keyword phrase in the domain name.
This is good. You want to include your keyword or keyword phrase in your domain name for search engine optimization and to inform the internet visitor of what your website offers.
Yes, your domain name can be a form of advertising for you. The internet visitor who searches for needlepoint kits and arrives at your website should conclude based on your domain name that your site is about needlepoint kits not how to build a deck in ten days.
It is very important to try to register your business idea and keywords in the exact order that you have determined what your internet business will offer.
In addition, an important point to stress when searching for a domain names is to try to acquire a domain name with .com. com is the most widely used domains. Registering additional domains such as .net, .org, ect, can be done later.
If the domain that you want for you business is taken and you cannot find another suitable domain try separating your keywords by using a dash in between the words. This too is acceptable for search engines and it keeps your business idea and keywords in tact and in order.
Once you have found an acceptable domain name, go ahead and register it with whatever registrar you select. Word of caution though, if you are not hosting your website with that particular domain registrar you will have to transfer the domain to your web host. Check the terms to see if there is a waiting period before you can transfer or a cost to transfer. If there is, select another domain registrar.
You may want to register with your hosting company. It may cost you a little more to register your domain name with your hosting company but it may save you headaches in the end.
Another key point to stress, do not register a domain name prior to researching the profitability of your internet business. This is putting the cart before the horse and could cost you money in the end. You should always formulate a business idea, and research the market prior to establishing your domain name.
You have your domain name registered now you are set to start building your website to have a powerful presence on the internet.
Pat Turman is a successful mid-level manager and internet entrepreneur. She co-owned and operated a quarter million dollar e-retail store selling golf equipment for women, runs numerous online businesses, and manages a company with revenues of over a million dollars. She holds a BBA from an accredited University and numerous awards and certificates. To learn more about creating a profitable niche business on the internet go to http://www.nichebusinesssecretsrevealed.com for information on a systematic guide to starting a niche business from start to finish. |
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