Why is a domain name so important?
The domain name is one of the most honest things on a website - to the search engines that is. Whereas we can create titles on web pages to suit a whim, when we purchase a domain name we are stuck with it - it is not something we can edit and change. The search engines know this, and place a lot of importance on it. Now it is easy to let your ego interfere with your intelligence, and end up buying the domain of your business name or yourself. My first company was registered under the name 'Blendfall Ltd' whatever that meant. Using "blendfall" in a domain name for the search engines to use would be a waste because very few would look for it.
However, using a domain name with programmer, or software, or contractor in it would more closely match the function of the company and the site, but be more difficult for legitimate offline users to find - you try searching for one of these and you would have difficulty finding it amongst the millions of competing sites. However, combined with a couple of other keywords you are likely to attract organic searchers.
What is the solution?
The ideal approach to choosing a domain name is to choose two. One should be used for the search engines, and reflect your main keyword theme. Separate the words with hyphens which helps the search engines extract the words from the name. Use this one online only, because otherwise you will find yourself having to say over the phone 'www dot blah hyphen blah hyphen blah dot com'.
The second domain should reflect your business name or other desirable and memorable name. This should be used offline, and not contain any hyphens or other special characters, including numbers. Otherwise you will find yourself on the phone saying www dot intro 2 software dot com and that is the number 2... no, not spelt tee double you oh, the digit 2...
Do as I say, not as I do!
Ken Devonald is a professional software developer specialising in web site development tools. He is currently redeveloping his intro 2 software site, which you can visit here! |
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