Recently I was reading an article about DogPile.com One would think that this to be a site about dogs or at least animals, but no. It's actually a search engine type website like Yahoo.com, MSN.com, and/or Google.com at least in part are in their own right.
Come to think of it who came up with the name Google.com? I can understand Yahoo.com and MSN.com as I believe these sites existed before their search engine aspect was even presented. But Google.com? One of the chief rules of choosing a domain name is to make it fit for the topic at hand.
To that end people would know that commit2fit.info is likely to relate to health someway and seo-and-beyond.com must have something to do with search engine optimization. But the name Google didn't even exist in the dictionary prior to the release of their search engine according to Webster.com.
Main Entry: Google
To use the Google search engine to obtain information about (as a person) on the World Wide Web Yet today Google.com is the leading search engine website in the industry.
One thing is clear. Both DogPile.com & Google broke a rule that you cannot afford to break. When choosing a URL be sure that it makes sense for your niche topic at hand. Sure you can build a following through name recognition like they have, but it's the long steep road rather than the easier path in most every case.
Today, we hear the word Google and know immediately what it means. Five years ago that certainly was not the case. Along with name relevance to your niche make your domain name catchy like JesusWalksInWords.com or 2Rlove.com. It's easy to remember those domain names as compared to ThisIsMyReallyCoolInternetMarketingWebsite.com
Therefore, while a domain name doesn't mean everything to the product. It certainly is an important entity that you don't want to forget about when selecting what domain name your new website will be built upon.
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