Using the metaphor of web sites as virtual real estate properties, then the domain name would be like the address for this piece of property. More accurately, the URL assigned to that domain name is going to point people to the location of your web site, which is populated with millions of sites competing for viewer attention. So, how do you get your domain name to stand out?
This is, by far, one of the most important decisions you will make concerning your website. A good domain name can be flipped all by itself as something extremely valuable. Combining it with a full fledged site it creates additional value that attracts buyers. What are most buyers looking for in a domain name?
The characteristics of a good domain name are as follows:
- One or two word phrases
You can't even get a one word domain name anymore, they are all taken and being squatted on by domain name investors. Even two word phrases are difficult to come by, but this is the ideal. Now, you may end up having to work with three words, which should be the maximum number of words in your domain name.
- Consists of popular search terms
You want to do a little research on what people are searching for across the Internet and try to incorporate a keyword in your domain name, if possible.
- More than one meaning
A domain name that has multiple meanings can be more valuable and marketable than one that is defined in more concrete terms.
- Marketing buzz
Does the domain name roll off the tongue? Is it memorable? The more memorable and snappy, the better the choice is for the domain name. A domain name should seek to be easy to remember, as well as easy to type.
- Conscious of different spellings
If you pick a word that can be misspelled easily or substituted for one with a different meaning that sounds the same, then you will have cyber squatters lining up to try to register those before you do. You will want something that cannot be misspelled so easily. Even now, if you were to take someone else's popular site and register a misspelling of their domain name, you may end up being sued. So, be careful when you use this strategy.
In essence, you want a domain name that people find easy to remember and that search engines like because of misspellings or search term popularity. You want to avoid hyphenated domain names, numbers in the name, and any other top level domains that don't end with the .com extension, unless you already have a buyer interested in that.
You will be creating multiple sites to flip, so you want to try out services that allow you to buy domain names in batches and to allow you to flip ownership easily too. The ideal is to have a "push" capability that is a simple process of pushing the domain name to another owner without too much hassle. Namecheap.com is an example of a domain name registrar service that has a push capability. It's not the cheapest domain name registrar service and you can try Name.com for better prices. Other Internet marketers like popular portals for domain names like GoDaddy.com. Be sure to check out the resource page to get more information on these and links to them too.
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